The Effect Of Sales Promotion And Customer Satisfaction On Repeat Purchase Interest At Ferda Purwasari Wholesale Store, Karawang Regency

Mohammad Ferda Aji Perdana; Citra Savitri; Syifa Pramudita Faddila

doi:10.58468/ijmeba.v4i2.147

Authors

Mohammad Ferda Aji Perdana Universitas Buana Perjuangan Karawang
Citra Savitri Universitas Buana Perjuangan Karawang
Syifa Pramudita Faddila Universitas Buana Perjuangan Karawang

DOI:

https://doi.org/10.58468/ijmeba.v4i2.147

Keywords:

Sales Promotion, Customer Satisfaction, Repurchase Interest, Wholesale Retail

Abstract

Purpose of the study — This study sought to determine how customer satisfaction and sales promotion factors affected consumers' interest in making another purchase at Toko Grosir Ferda.

Research method— The research methodology employed a quantitative approach using a survey method. The population was all Toko Grosir Ferda customers for a month, and the sample of 130 respondents was selected using the accidental sampling technique.

Result The study's findings suggest that repurchase intention is significantly influenced by customer satisfaction and sales promotion.

Conclusion— The research's implications include the need for a strategy to improve customer service and sales promotion in order to boost customer loyalty and repurchase interest in the future. Social media implementation is also anticipated in order to keep Toko Grosir Ferda competitive in raising customer satisfaction levels.