PATEMON: Multidisciplinary Research

POLITICAL HIERARCHIES IN PHARMACEUTICAL SALES: TERRITORY TRANSFERS, KPI GOVERNANCE, AND RESIGNATION DECISIONS AMONG MEDICAL REPRESENTATIVES IN INDONESIA

Eman Sulaiman — 2026-01-06

Purpose: This qualitative, theory-building study develops an evidence-informed framework to explain why pharmaceutical medical representatives (MRs) in Indonesia may resign after being reassigned to distant or low-potential territories following perceived “like–dislike” supervisory dynamics.

Research Methodology: We propose an embedded qualitative case study design in an Indonesian pharmaceutical company, integrating salesforce governance (territory design, KPI setting, and incentive rules) with organizational behavior theories on perceived organizational politics, leader member exchange (LMX) differentiation, organizational justice, and job demand resources.

Results: The framework specifies three mechanism chains. First, supervisory favoritism fosters LMX differentiation, which in turn heightens employees’ perceptions of organizational politics and justice violations. Second, opaque governance of KPI and incentive systems undermines procedural justice, thereby weakening psychological safety. Third, when territory reassignment is interpreted as an informal sanction, it escalates job demands and subsequently increases withdrawal behaviors and turnover intentions, including resignation. Based on these mechanisms, we develop a set of research propositions and provide a field ready interview protocol for MR–supervisor dyads and, where relevant, Sales Operations and HR stakeholders.

Limitations: As a conceptual qualitative study, empirical validation through in-depth interviews and document analysis is required.

Contribution: The study connects political dynamics in pharmaceutical sales management to territory governance and KPI incentive systems, offering a practical agenda to reduce preventable turnover while maintaining ethical promotion standards (e.g., IPMG Code of Ethics).

THE RISK FACTORS OF SAFETY RIDING BEHAVIOR: A SCOPING REVIEW

Syafira Azzahra — 2025-11-04

Purpose of the study—This study aims to determine the risk factors influencing riding safety behavior in motorcyclists.
Research method—This study used the scoping review method using the PEOS framework and PRISMA flowchart in searching previous articles on six journal databases, namely PubMed, Science Direct, Garuda (Garba Reference Digital), Directory of Open Access Journal (DOAJ), JSTOR, and Taylor and Francis. Of the 3,042 identified articles, 13 were selected because they met the inclusion criteria.
Result—Internal factors influencing safety riding behavior are age, risk perception, Knowledge, consumption of alcohol and drugs, attitude, and work stress. External factors influencing safe riding behavior are road conditions, riding time, type of motorbike, mileage, education provision, workload, and policies
Conclusion—Efforts and strategies are needed from the government as a policy maker, such as combining law enforcement with the provision of education and training, implementing stop lines at local crossroads, and strict policies for protection for delivery couriers.

MODEL KONSEPTUAL DAMPAK DAN KETAHANAN SISTEM INFORMASI LAYANAN PUBLIK

Asep Kosasih — 2026-01-13

Purpose: Artikel ini mengusulkan model konseptual untuk menilai dampak (net benefits) dan ketahanan siber (cyber resilience) dari sistem informasi/teknologi terapan yang digunakan pada layanan publik, industri, lingkungan, dan kualitas hidup.

Methodology: Penelitian ini menggunakan pendekatan integrative literature review dan theory synthesis (Torraco, 2005; Snyder, 2019), dengan merangkum temuan riset e-government, kualitas layanan digital, public value, serta praktik teknologi terapan di Indonesia (misalnya evaluasi kepuasan pengguna website e-government dan penerapan teknologi pemantauan keamanan berbasis Raspberry Pi).

Results: Hasil sintesis menghasilkan model IMPACT-IS yang memetakan (1) enablers (kualitas sistem, kualitas informasi, kualitas layanan, tata kelola data, ketahanan siber, dan kapabilitas organisasi), (2) mekanisme (penggunaan, kepuasan, kepercayaan, literasi digital, dan partisipasi), serta (3) outcomes berupa public value dan manfaat lintas-sektor. Artikel ini merumuskan delapan proposisi yang dapat diuji secara empiris dan seperangkat indikator operasional untuk evaluasi program.

Limitations: Artikel bersifat konseptual sehingga belum menguji model pada konteks institusi tertentu; validasi kuantitatif/eksperimen lapangan diperlukan.

Contribution: Model ini menyediakan kerangka evaluasi yang sistematis dan dapat digunakan sebagai blueprint penelitian terapan maupun panduan perbaikan layanan digital bagi instansi publik, pengelola layanan industri, dan pengembang teknologi yang berorientasi dampak.

LIFESTYLE AND PRICE PERCEPTION EFFECTS ON YOUTH THRIFTING PURCHASE DECISIONS AT L21 SHOP, CIREBON

Chaterin Aulia Virginia — 2025-12-30

Purpose: To examine the effects of lifestyle and price perception on youth purchase decisions for imported second-hand clothing (thrifting) at L21 Shop, Cirebon Regency, Indonesia.

Research Methodology: Quantitative survey; purposive sampling; 100 respondents aged 16–30 who have purchased from L21 Shop; questionnaire; data analysis using SPSS with descriptive statistics, classical assumption tests (Kolmogorov-Smirnov normality), and multiple linear regression.

Results: Lifestyle and price perception show significant positive effects on purchase decisions, both individually and jointly.

Limitations: Single-store, cross-sectional design with non-probability sampling and self-reported measures may limit generalizability.

Contribution: Provides evidence for thrift retail marketing and consumer behavior studies; offers practical guidance for SME thrift stores to align product selection and pricing with youth lifestyle trends.

MAQASID-DRIVEN HALAL ASSURANCE AND DIGITAL CO-CREATION IN SOCIAL COMMERCE: THE MAHACC MODEL FOR INDONESIA

Erwan Iskandar — 2026-01-14

Purpose: This conceptual paper develops an integrative model to explain how Indonesian consumers form preference and purchase intention toward halal cosmetics in social commerce, where information asymmetry and user-generated claims are pervasive.

Research methodology: We conduct a theoretical review and theory-building synthesis across halal assurance and integrity, signaling theory, stimulus–organism–response (S‑O‑R), online trust and risk, value co-creation in social commerce, and platform governance. We integrate these streams with maqasid al-shariah to derive a new mechanism-based model.

Results: We propose the MaHACC model (Maqasid-driven Halal Assurance and Co-Creation). A bundle of halal assurance signals, platform shariah governance, and co-creation affordances shapes Maqasid Congruence Appraisal and Amanah-based Digital Trust, which together predict preference, purchase intention, advocacy, and loyalty while reducing perceived halal risk.

Limitations: This is a conceptual paper and does not empirically test the model. The scope is Indonesian social commerce and halal cosmetics as a high-credence category.

Contribution: MaHACC advances Islamic marketing and digital platform research by (1) operationalizing maqasid congruence as a cognitive appraisal in digital halal consumption, (2) theorizing amanah-based digital trust as a multi-level mechanism linking assurance and co-creation to behavior, and (3) providing testable propositions and an empirical research agenda.