International Journal of Management, Economic, Business and Accounting https://portal.xjurnal.com/index.php/ijmeba <p>International Journal of Management, Economic, Business and Accounting (IJMEBA) ; ISSN 2962-0953 - publishes both theoretical as well as empirical articles related to the development and the dynamics of the world wide economy. Specific research areas or fields covered by IJMEBA include, but are not limited to: economic globalization challenges, digitalization of the economy, e-commerce and fintech, development of rural and village economies, development of creative economies, international trade and finance, public fiscal and finance, macroprudential and monetary economics, financial services institutions, financial penetration and financial inclusion, sharia economics and finance, food security and agricultural transformation, energy security and renewable energy, infrastructure and domestic connectivity, maritime economic development, revitalization of manufacturing and economic competitiveness, empowerment of SMEs and cooperatives, tourism development, and labor and demography.</p> <p>Please send the manuscript to the editorial, before submitting it to the system. 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Berkah Digital Teknologi) erwan@xjurnal.com (Erwan Iskandar) Sun, 04 Jan 2026 12:26:36 +0700 OJS 3.3.0.8 http://blogs.law.harvard.edu/tech/rss 60 Diamond Head Drill Communication, Easier Leadership, and Incentives as Drivers of Hospital Competitiveness: The Mediating Role of Performance in West Java Public Hospitals https://portal.xjurnal.com/index.php/ijmeba/article/view/225 <table width="645"> <tbody> <tr> <td width="540"> <p><strong>Purpose —</strong> This study examines how Diamond Head Drill (DHD) communication, EASIER leadership, and incentives influence hospital performance and, in turn, how performance affects the competitiveness of public regional general hospitals (RSUD) in West Java, with performance tested as a mediating mechanism.</p> </td> </tr> <tr> <td width="540"> <p><strong>Research method— </strong>A quantitative, cross-sectional survey design was applied and analyzed using AMOS-based Structural Equation Modeling (SEM). Data were collected from 397 medical, non-medical, and managerial staff across ten RSUD in West Java Province.</p> </td> </tr> <tr> <td width="540"> <p><strong>Result— </strong>DHD communication, EASIER leadership, and incentives each showed positive and significant effects on hospital performance (β = 0.516; 0.273; 0.494; p &lt; 0.05). Performance had a strong and significant effect on competitiveness (β = 0.436; p &lt; 0.001). DHD communication also had a significant direct effect on competitiveness (β = 0.546; p &lt; 0.001), whereas the direct effects of EASIER leadership and incentives on competitiveness were positive but not significant (β = 0.095; 0.119; p &gt; 0.05). Mediation testing indicates performance functions as a key mediator, particularly for incentives (indirect effect = 0.215; p &lt; 0.05).</p> </td> </tr> <tr> <td width="540"> <p><strong>Conclusion— </strong>Competitiveness improvements in West Java RSUD are primarily achieved through strengthening internal performance. DHD communication contributes both directly to competitiveness and indirectly via performance, while EASIER leadership and incentives enhance competitiveness mainly when they first improve performance outcomes. Practically, RSUD management and local governments should (i) institutionalize DHD communication into clinical and cross-unit SOPs, (ii) invest in adaptive/participative leadership development, and (iii) redesign incentive systems to be transparent and explicitly performance-linked to accelerate service quality, efficiency, and public trust as broader social benefits.</p> </td> </tr> </tbody> </table> Bambang Sumardi, Sri Widiyastuti, Derriawan Copyright (c) 2026 International Journal of Management, Economic, Business and Accounting https://creativecommons.org/licenses/by-nc/4.0 https://portal.xjurnal.com/index.php/ijmeba/article/view/225 Thu, 19 Feb 2026 00:00:00 +0700 Building Trust and Convenience: How Online Reviews, Ratings, and Ease of Use Drive Fashion Purchase Decisions https://portal.xjurnal.com/index.php/ijmeba/article/view/219 <table width="550"> <tbody> <tr> <td width="445"> <p><strong>Purpose of the study —</strong><em> This study aims to analyze the influence of Online Customer Review (X1), Online Customer Rating (X2), and Perceived Ease of Use (X3) on Purchasing Decisions (Y) among</em> <em>Henea.id.</em></p> </td> </tr> <tr> <td width="445"> <p><strong>Research method—</strong><em>The research method used is a quantitative approach with a survey technique on 100 respondents selected purposively. The data obtained were tested through normality tests, heteroscedasticity tests, multiple linear regression tests, partial tests (t), and simultaneous tests (F)</em><em>.</em></p> </td> </tr> <tr> <td width="445"> <p><strong>Result— </strong><em>The results of the study indicate that the three independent variables have a positive and significant effect on purchasing decisions. Online customer reviews have been shown to increase consumer trust in products. Online customer ratings play an important role in providing an overview of product quality and credibility. Meanwhile, Perceived Ease of Use is a dominant factor that encourages consumer comfort in making bold transactions. Simultaneously, these three variables have a strong contribution to influencing consumer purchasing decisions.</em></p> </td> </tr> <tr> <td width="445"> <p><strong>Conclusion— </strong><em>This study emphasizes the importance of the role of consumer reviews, rating systems, and perceived ease of use in forming purchasing decisions in the digital era. The practical implications of this study can be a reference for business actors in designing more effective digital marketing strategies.</em></p> </td> </tr> </tbody> </table> Wenti Ayu Sunarjo, Siti Nurhayati, Faillah Salwa Adn, Danang Satrio, M. Sigit Taruna Copyright (c) 2026 International Journal of Management, Economic, Business and Accounting https://creativecommons.org/licenses/by/4.0/ https://portal.xjurnal.com/index.php/ijmeba/article/view/219 Fri, 30 Jan 2026 00:00:00 +0700 Business Culture Attributes as Microfoundations of Retail Dynamic Capabilities: A Conceptual Framework https://portal.xjurnal.com/index.php/ijmeba/article/view/222 <table width="645"> <tbody> <tr> <td width="540"> <p><strong>Purpose of the study —</strong><em> This study aims to develop a conceptual framework that links business culture attributes to dynamic capabilities in the retail sector. Specifically, it investigates how decision tempo, collaboration/engagement, measurement/direction, and work/execution culture attributes act as microfoundations for dynamic capabilities, which in turn influence omnichannel integration and retail execution capabilities, ultimately impacting customer experience and retail performance.</em></p> </td> </tr> <tr> <td width="540"> <p><strong>Research method—</strong><em>This is a conceptual paper that synthesizes existing literature from organizational culture and dynamic capabilities theories. The framework was developed through a rigorous literature review, focusing on the integration of cultural attributes in the context of retail management and omnichannel retailing. Propositions were derived to link cultural attributes with dynamic capabilities and retail outcomes.</em></p> </td> </tr> <tr> <td width="540"> <p><strong>Result— </strong><em>The study proposes that the four cultural attributes significantly shape dynamic capabilities in retail organizations. These capabilities are essential for enhancing omnichannel integration and improving retail execution. Furthermore, the study suggests that complementarity (fit) among these cultural attributes strengthens capability development and that environmental factors such as market dynamism moderate these relationships.</em></p> </td> </tr> <tr> <td width="540"> <p><strong>Conclusion— </strong><em>This paper provides a framework for understanding how cultural attributes influence retail performance through dynamic capabilities. It contributes to retail management by offering a practical approach to assessing and improving organizational culture, with implications for both academic research and managerial practice. Retail leaders can use the framework to optimize culture and enhance operational performance, particularly in the context of digital transformation.</em></p> </td> </tr> </tbody> </table> Mahfud Copyright (c) 2026 International Journal of Management, Economic, Business and Accounting https://creativecommons.org/licenses/by-nc/4.0 https://portal.xjurnal.com/index.php/ijmeba/article/view/222 Sat, 14 Feb 2026 00:00:00 +0700 Green Purchase Intention of Generation Z in Indonesia: An Extended Model Theory of Planned Behaviour https://portal.xjurnal.com/index.php/ijmeba/article/view/208 <table width="550"> <tbody> <tr> <td width="445"> <p><strong>Purpose of the study —</strong><em> This research aims to determine the interest in purchasing green products in Indonesia, especially among the younger generation.</em></p> </td> </tr> <tr> <td width="445"> <p><strong>Research method—</strong> <em>This research will use a quantitative approach. Primary data collection will use surveys via online and offline questionnaires. The research model will be tested on Generation Z. From the questionnaires distributed, 374 eligible questionnaires were collected for processing, with details of 130 questionnaires in offline form and 244 questionnaires in online form. To test the model and hypothesis, Structural Equation Modeling (SEM) will be used by presenting confirmatory factor analysis (CFA) to measure loading factor, average variance extracted (AVE), and composite reliability (CR) to meet predetermined Goodness of Fit (GoF) standards.</em></p> </td> </tr> <tr> <td width="445"> <p><strong>Result— </strong><em>Social media information was found to positively and significantly affect green purchase intention. Social media information has a positive influence on subjective norms in Gen Z. Subjective norms positively influence the intention to purchase green products. This research finds subjective norms positively influence moral norms in Generation Z. Moral norms positively influence Generation Z's green purchasing interest</em></p> </td> </tr> <tr> <td width="445"> <p><strong>Conclusion— </strong><em>These findings show that purchasing green products will be considered a personal contribution to something better. First, this research only focuses on Generation Z in the West Java region, which can be developed in other areas. Second, the number of respondents who filled out the questionnaire was limited. It is hoped that future research can develop this research model using theories related to environmental issues. Social media will play an important role in green products sold to Generation Z because they actively use social media to search for information. Maximizing social media use will indirectly increase subjective and moral norms, ultimately improving the intention to purchase green products in Indonesia. The novelty offered by this research is analyzing the relationship between social media variables and moral norms as antecedents of subjective norms and green purchasing intentions.</em></p> </td> </tr> </tbody> </table> Vigory Gloriman Manalu Copyright (c) 2026 International Journal of Management, Economic, Business and Accounting https://creativecommons.org/licenses/by/4.0/ https://portal.xjurnal.com/index.php/ijmeba/article/view/208 Wed, 14 Jan 2026 00:00:00 +0700