International Journal of Management, Economic, Business and Accounting

The Influence of Work Culture and Organizational Commitment on Employee Loyalty at PT. Nawa Setia Perkasa

2025-03-12T13:34:17+07:00

Purpose of the study — This research aims to determine the partial or simultaneous influence between work culture and organizational commitment on employee loyalty at PT. Nawa Setia Perkasa.

Research method— This type of research uses descriptive verification with a quantitative approach and is carried out using a questionnaire method. The sample for this research was 141 respondents using the Slovin formula. The analytical model used in this research is a multiple linear regression analysis model.

Result— The results show that there is a partial influence of work culture on employee loyalty, a partial influence of organizational commitment on employee loyalty, and a simultaneous influence of work culture and organizational commitment on employee loyalty.

Conclusion— High work culture and organizational commitment have a positive effect on employee loyalty at PT Nawa Setia Perkasa, creating a supportive work environment and increasing employee loyalty. Weak work culture and organizational commitment can reduce employee loyalty due to a lack of strong organizational commitment and emotional investment from the company.

The Influence Of Organizational Culture And Organizational Commitment On Character Formation Of Members Of The Cilamaya Village Youth Organization

2025-04-10T20:17:20+07:00

Purpose of the study — This research aims to examine the influence of organizational culture and organizational commitment on the character formation of Karang Taruna members in Cilamaya Village.

Research method— The study was conducted at the Cilamaya Village Youth Organization in Cilamaya Wetan District, Karawang Regency, involving 52 members. A quantitative descriptive and verification method was employed, utilizing SPSS 25 for analysis.

Result— The findings indicate that organizational culture (X1) does not have a significant influence on character formation, with a significance value of 0.409 (> 0.05) and a t count of 0.832 (< 1.676). Conversely, organizational commitment shows a very significant influence on character formation, with a significance value of 0.000 (< 0.05) and a t count of 5.615 (> t table 1.676). Moreover, when assessed simultaneously, both organizational culture and organizational commitment significantly influence character formation, with a significance value of 0.000 (< 0.05) and an F count of 45.742 (> F table 4.04)

Conclusion— It is suggested that through training or workshops, the character formation of Karang Taruna members in Cilamaya Village can be further improved.

ANALYSIS OF BUSINESS DEVELOPMENT STRATEGY AT DHINDA BEAUTY CLINIC

2025-02-26T10:13:51+07:00

Research method— The research employs a qualitative approach, utilizing surveys and interviews to gather data on current beauty standards as defined by women in Indonesia, alongside an analysis of the business’s internal and external environments through the SWOT framework.

Result— The findings reveal that the current beauty standards among Indonesian women prioritize smooth skin (30.7%), well-dressed appearance (16.4%), and a glowing face (16.3%) according to the ZAP Beauty Index (2024). An effective business development strategy for Rumah Cantik Dhinda is proposed, emphasizing a combination strategy that includes market penetration to address promotional and marketing challenges, as well as addressing human resource needs by hiring additional employees.

Conclusion— The study concludes that the integration of these strategies will enhance Rumah Cantik Dhinda’s market presence and operational effectiveness, providing a valuable reference for further research and practical application in business development courses within economics and management programs.on

The Effect Of Work Competency And Work Discipline On Employee Performance At Klari District Office

2025-03-12T15:57:50+07:00

Purpose of the study — This study aims to determine and analyze the partial and simultaneous effects of work competence and work discipline on the performance of employees of the Klari sub-district office.

Research method— This type of research uses a quantitative approach and is conducted using a questionnaire method. The sample of this study amounted to 40 employees using the saturated total sampling formula. The analysis model used in this study is a multiple regression analysis model using the F test and t test.

Result— The results of this study indicate that there is a partial effect of work competence on employee performance and a partial effect of work discipline on employee performance. Additionally, there is a simultaneous influence of work competence and work discipline on the performance of employees of the Klari sub-district office.

Conclusion— The conclusion of this study is the importance of improving work competence and employee discipline to improve performance at the Klari District Office.

ANALYSIS OF CAPITAL AND BUSINESS EXPERIENCE IN DETERMINING SHRIMP POND BUSINESS INCOME IN TAMBAKSUMUR VILLAGE FARMERS' GROUP, TIRTAJAYA DISTRICT, KARAWANG

2025-02-26T13:06:59+07:00

Purpose of the study — The purpose of this study is to determine and analyze the capital and business experience owned by shrimp farmers in influencing their income from shrimp farming in Tambak Sumur Village, Tirtajaya District, Karawang.

Research method— This study employs a qualitative descriptive method. Data collection was conducted using primary data obtained through direct interviews with shrimp farmers.

Result— The study involved a sample of six shrimp farmers. Findings indicate that the business experience of these farmers is primarily derived from their parents' experiences. Notably, high income is achieved during the favorable season from March to June, with average daily sales ranging from 100 kg to 300 kg. Conversely, the period from October to December is marked by significant losses, ranging from 50% to 90%.

Conclusion— The capital and business experience of shrimp farmers do not significantly determine their income increase. Instead, income is heavily influenced by factors such as seed quality, maintenance processes, seasonal variations, water quality, feed quality, shrimp yields, and the occurrence of shrimp diseases, including viruses that can lead to mass mortality in shrimp.

The Effect Of Sales Promotion And Customer Satisfaction On Repeat Purchase Interest At Ferda Purwasari Wholesale Store, Karawang Regency

2025-03-12T16:00:52+07:00

Purpose of the study — This study sought to determine how customer satisfaction and sales promotion factors affected consumers' interest in making another purchase at Toko Grosir Ferda.

Research method— The research methodology employed a quantitative approach using a survey method. The population was all Toko Grosir Ferda customers for a month, and the sample of 130 respondents was selected using the accidental sampling technique.

Result The study's findings suggest that repurchase intention is significantly influenced by customer satisfaction and sales promotion.

Conclusion— The research's implications include the need for a strategy to improve customer service and sales promotion in order to boost customer loyalty and repurchase interest in the future. Social media implementation is also anticipated in order to keep Toko Grosir Ferda competitive in raising customer satisfaction levels.