SUNARJO, W. A.; SITI NURHAYATI; JIHAN KARIMATUS SA`DIYYAH. Product Packaging, Brand Equity, and Customer Experience as Drivers of Wardah Loyalty. International Journal of Management, Economic, Business and Accounting, [S. l.], v. 5, n. 2, p. 95–104, 2026. DOI: 10.58468/ijmeba.v5i2.277. Disponível em: https://portal.xjurnal.com/index.php/ijmeba/article/view/277. Acesso em: 26 jul. 2026.