Journal Of Resource Management, Economics And Business

THE IMPACT OF WORK DISCIPLINE, K3 AWARENESS, AND INCENTIVES ON EMPLOYEE PRODUCTIVITY

Vina Andita, Eman Sulaiman, Elfira Destiyanti — Mon, 13 Oct 2025 00:00:00 +0700

Purpose: This research aims to analyze work discipline, K3 awareness, incentives that influence employee work productivity at PT. Bhakti Sari Perkasa with Cirebon Branch. Descriptive analysis was carried out by collecting data from 78 employees through a questionnaire instrument.

Research Methodology: The research results show that work discipline does not partially affect employee work productivity. Awareness of occupational safety and health partially influences employee work productivity by 76.3%. Incentives partially influence employee work productivity by 63.3%. Work discipline, awareness of occupational safety and health, and incentives simultaneously have a significant influence on employee work productivity of 87.5%.

Results: These findings indicate the importance of maintaining work discipline, increasing K3 awareness, and providing appropriate incentives to increase employee work productivity.

Contribution: Research recommendations include increasing awareness of work discipline, strengthening occupational safety and health programs, implementing an effective incentive system, as well as further research to understand other factors that can influence employee work productivity.

THE EFFECT OF WORK ETHICS, HEALTH WORKER PERFORMANCE AND SERVICE QUALITY ON INPATIENT SATISFACTION AT SUMBER HURIP HOSPITAL

Ati Setyowati, Bambang Sumardi, Ellin Herlina — Tue, 14 Oct 2025 00:00:00 +0700

Purpose: This study aims to analyze the influence of work ethics, healthcare workers' performance, and service quality on inpatient patient satisfaction at Rumah Sakit Sumber Hurip in Kabupaten Cirebon

Research Methodology: This study employs a quantitative approach using surveys and interviews. Data was collected from 50 inpatient patients using a satisfaction questionnaire. The study utilizes tools such as SPSS for data analysis, employing regression analysis to measure the relationship between variables. A review of related literature is included to support the framework.

Results: The results indicate that work ethics, healthcare workers' performance, and service quality all have a significant positive impact on inpatient patient satisfaction. Among these, healthcare workers' performance and service quality showed the highest correlation with patient satisfaction.

Limitations: The study is limited by the sample size, which only includes 50 patients from a single hospital, and the data collection period, which spans one year. Additionally, the findings may not be generalizable to other regions or hospitals.

Contribution: This study contributes to healthcare management by providing insights into the key factors influencing patient satisfaction, which can help improve hospital policies and practices in healthcare settings. The findings are valuable to health management disciplines, hospital administrators, and healthcare professionals.

THE INFLUENCE OF LEADERSHIP, COMMUNICATION, AND CONTROL SYSTEMS ON SERVICE BEHAVIOR IN HEALTH CENTERS KEDOKANBUNDER INDRAMAYU REGENCY

Winda Dwi Yanthi, Rohmatul Fawaiz — Fri, 10 Oct 2025 00:00:00 +0700

Purpose: This study aims to investigate the influence of leadership, communication, and control systems on service behavior at the Kedokanbunder Health Center in Indramayu Regency.

Research Methodology: A quantitative approach using questionnaires and interviews. Data was collected from 50 staff members of the Kedokanbunder Health Center. Multiple linear regression analysis was conducted using SPSS software.

Results: The results indicate that leadership, communication, and control systems significantly positively influence service behavior at the Kedokanbunder Health Center. The R-squared value of 0.907 shows that 90.7% of the variance in service behavior is explained by the independent variables.

Limitations: The study is limited by a sample size of 50 respondents, which may not fully represent the entire population of healthcare workers in the region. Further research with a larger sample size and additional variables is recommended

Contribution: This study contributes to the field of healthcare management, particularly in improving service behavior in health centers. The findings provide valuable insights for health administrators and policymakers seeking to enhance service quality through better leadership, communication, and control systems.

THE INFLUENCE OF BRAND AWARENESS AND DIGITAL MARKETING ON PURCHASING DECISIONS AT DW DIGITAL PRINTING

Agus Kurniawan, Gian Fitralisma, Hartanto Halim — Tue, 14 Oct 2025 00:00:00 +0700

Purpose: This study aims to determine the extent to which brand awareness and digital marketing influence consumer purchasing decisions at DW Digital Printing, Majalengka Regency.

Research Methodology: This study employed a quantitative research design using a survey method. Data were collected through Google Form questionnaires distributed to DW Digital Printing consumers. The population consisted of 211 respondents, with a sample size of 67 respondents selected using a simple random sampling technique. The data were analyzed using multiple linear regression analysis with SPSS software, including t-test and F-test for hypothesis testing.

Results: The findings indicate that brand awareness has a positive and significant effect on purchasing decisions (t = 2.071 > 1.669; p = 0.04 < 0.05) with a contribution of 59%. Similarly, digital marketing has a positive and significant effect (t = 0.108 > 1.669; p = 0.03 < 0.05) with a contribution of 61%. Simultaneous testing shows that both variables jointly have a positive and significant effect of 92% on purchasing decisions (F = 4.350 > 2.39; p = 0.01 < 0.05).

Limitations: This study focuses only on DW Digital Printing in Majalengka Regency and may not represent other regions or industries. The sample size was relatively small and limited to one business unit.

Contribution: This study contributes to the fields of marketing management and digital business strategy, especially in understanding how brand awareness and digital marketing influence consumer behavior in the digital printing industry and SMEs in Indonesia.

ANALYSIS OF LABOR DISTRIBUTION BY OUTSOURCING COMPANIES AT PT GAMA PRIMA KARYA

Krisanty, Sari Marliani, July Juliawaty — Mon, 13 Oct 2025 00:00:00 +0700

Purpose: This study aims to analyze the recruitment process, selection criteria, and employee performance at PT Fumakilla Indonesia. The main focus of the study is to identify problems related to the return of workers who do not meet the standards desired by the company.

Research Methodology: The research was conducted at PT Fumakilla Indonesia located at JI. Sudirman No.5, RT.006/RW.016, Kayuringin Jaya, South Bekasi, Bekasi City, West Java. The research methodology includes: Recruitment Process Observation: Observing recruitment steps, including vacancy announcements and specified requirements. Employee Selection: Examining the types of tests applied, such as written tests and speed tests. Labor Distribution: Examining how workers recruited through outsourcing are forwarded to the company and the form of employment contracts provided. Employee Performance: Analyzing employee performance after work, including absenteeism rates and compliance with superiors' directives.

Results: The results of the study indicate that: 1). Recruitment Process: The company sets minimum criteria of high school education, maximum age of 24 years, and is open to both experienced and unexperienced. 2). Selection: Selection is carried out through a written test followed by a speed test, which aims to assess the ability of prospective employees. 3). Distribution of Workforce: Workforce accepted through outsourcing is distributed to the company with a clear form of employment contract. 4). Employee Performance: Employees accepted show a good level of absenteeism and follow directions from superiors, although there are challenges in retaining workers who meet the criteria.

Limitations: This study has several limitations, including: The study was only conducted at PT Fumakilla Indonesia, so the results may not be generalizable to the industry as a whole. The data collected is limited to a certain period and may not cover all variables that affect employee performance.

Contribution: This study makes an important contribution to the understanding of the effectiveness of outsourcing in workforce distribution. In addition, this study highlights the importance of alignment between employee qualifications and company expectations, and provides recommendations for improving recruitment and selection processes to be more effective in meeting the need for a quality workforce.