https://portal.xjurnal.com/index.php/REMICS <p><strong>Journal Of Resource Management, Economics And Business (REMICS)</strong><span style="vertical-align: inherit;"> is open access. This journal is published in (<strong>Februar</strong>y, <strong>June, October</strong>). <strong>Journal Of Resource Management, Economics And Business (REMICS)</strong> | <strong>e-ISSN 2963-0266]</strong> is a peer-reviewed journal . <strong>Journal Of Resource Management, Economics And Business (REMICS)</strong> is a research work to publish articles reporting the results of Economics around the world. <strong>Journal Of Resource Management, Economics And Business (REMICS)</strong> invites manuscripts on various topics of Economics but is not limited to the functional Science of <strong><em>Development Economics; Enterpreneurship; Management Development; and Accounting</em></strong>. • Business strategy &amp; policy • Organizational behavior • Human resource management • Organizational theory • Research Methods</span></p> <p><strong>Publication Process </strong><br />The publication process consists of the following steps. The ultimate objective of this process is to maintain utmost quality. <br />1. After receiving the manuscript we will send a confirmation e-mail to the author.<br />2. Manuscripts will be checked by Plagiarism checker software.<br />3. Primary quality will be checked by the Editor.<br />4. The manuscript will be sent for a double-blinded review.<br />5. Based on the double-blinded review, the editorial team will take decision which will be communicated to the author. Decisions can be of three types: accepted without revision, resubmit with major/minor revisions, rejected.<br />6. After the final review process if the paper is accepted we will send a payment request to the author.<br />7. The author needs to deposit the publication fee within 3 days after receiving the payment request.<br />8. The reception of payment will be confirmed.<br />9. The author requires to submit the duly filled-up 'Author Declaration Form'.</p> PT. Berkah Digital Teknologi en-US Journal Of Resource Management, Economics And Business 2963-0266 https://portal.xjurnal.com/index.php/REMICS/article/view/221 <p><strong>Purpose:</strong> The purpose of this study is to develop a comprehensive Retail Growth and Digital Transformation Framework that integrates multiple established business models to guide retail businesses in navigating growth, digital transformation, and customer satisfaction</p> <p><strong>Research Methodology:</strong> This study utilizes a qualitative approach, synthesizing six business models: McKinsey’s 3 Horizons, BCG’s Growth Share Matrix, Bain &amp; Company’s NPS, Deloitte’s Digital Maturity Model, Accenture’s Value Chain Analysis, and PwC’s SARAH Model. Tools and software used include Microsoft Excel, Tableau, and NVivo for data analysis, visualization, and qualitative synthesis.</p> <p><strong>Results:</strong> The synthesis of these models into a unified framework provides a strategic tool for balancing short-term operational efficiency with long-term innovation, improving customer loyalty, and ensuring successful digital transformation.</p> <p><strong>Limitations:</strong> This study assumes that retail businesses have varying levels of digital maturity. The framework’s applicability across all retail sectors and geographical regions requires further empirical validation.</p> <p><strong>Contribution:</strong> This framework is valuable for retail leaders, strategic planners, and business consultants in industries such as retail management, digital transformation, and customer experience. It can aid in guiding retail businesses through complex challenges and technological advancements.</p> Evy Oktaviani Fauzi Copyright (c) 2026 Journal Of Resource Management, Economics And Business https://creativecommons.org/licenses/by-nc/4.0 2026-02-14 2026-02-14 5 1 11 26 https://portal.xjurnal.com/index.php/REMICS/article/view/218 <p><strong>Purpose:</strong> This study aims to analyze the purchasing decision behavior of the people of Sumedang City on the Shopee marketplace and identify the key factors influencing these decisions, including ease of use, promotions, consumer reviews, trust, product quality, and payment methods. The findings are expected to provide insights into consumer behavior and support the development of effective digital marketing strategies.</p> <p><strong>Research Methodology:</strong> This study employed a qualitative research design with a descriptive approach to explore purchasing decision behavior among the people of Sumedang City on the Shopee marketplace. The research was conducted in Sumedang City, where online marketplace usage is relatively high. Data were collected from primary and secondary sources. Primary data were obtained through in-depth, semi-structured interviews with selected informants who had prior experience shopping on Shopee, while secondary data were gathered from academic literature, journals, and relevant reports related to consumer behavior and e-commerce. ensure data validity, triangulation of sources and methods was applied, along with member checking. Ethical considerations were maintained throughout the research by ensuring voluntary participation, informed consent, and confidentiality of informants’ identities.</p> <p><strong>Results:</strong> The findings indicate that purchasing decisions among the people of Sumedang City on Shopee are influenced by product confidence, purchasing habits, recommendations from others, and the tendency to make repeat purchases. Overall, the people of Sumedang City have positive shopping experiences on Shopee, as the platform is considered practical, efficient, and offers various promotional benefits. However, some challenges remain, such as delivery delays and discrepancies between product descriptions and actual products received. This study is expected to contribute to the development of digital marketing strategies and serve as a reference for local business actors in optimizing the use of marketplaces.</p> <p><strong>Limitations:</strong> This study is limited by its qualitative approach and the relatively small number of informants, which may restrict the generalizability of the findings beyond the context of Sumedang City. In addition, the research focuses on a single marketplace platform (Shopee), so consumer behavior on other e-commerce platforms may differ.</p> <p><strong>Contribution:</strong> This study contributes to marketing management, consumer behavior, and digital commerce by providing insights into purchasing decisions in a local Indonesian context. The findings are useful for e-commerce platforms, online sellers, and researchers in developing and studying digital marketing strategies and online consumer behavior.</p> <p><strong><em>Keywords:</em></strong> <em>purchasing decision, marketplace, Shopee, consumer behavior, Sumedang City</em></p> <p><em>&nbsp;</em></p> <p><em>&nbsp;</em></p> Fadila Nurfauzia Megah Dewi Anggini R.M Esa Febriansyah Copyright (c) 2026 Journal Of Resource Management, Economics And Business https://creativecommons.org/licenses/by-nc/4.0 2026-02-06 2026-02-06 5 1 1 10 10.58468/remics.v5i1.218