SANTI PERTIWI HARI SANDI; ASEP DAROJATUL ROMLI; LARAS RATU KHALIDA; DEDI MULYADI; DWI EPTY HIDAYATY; JANATUN NAIMA. THE IMPACT OF PROMOTIONAL EXPENDITURE ON MSME PROFITABILITY: EVIDENCE FROM A CULINARY BUSINESS IN INDONESIA. Journal Of Resource Management, Economics And Business, [S. l.], v. 5, n. 1, p. 27–34, 2026. DOI: 10.58468/remics.v5i1.230. Disponível em: https://portal.xjurnal.com/index.php/REMICS/article/view/230. Acesso em: 19 apr. 2026.