THE EFFECT OF PRICE AND PRODUCT QUALITY ON CONSUMER SATISFACTION IN THE CHANG3.ID THRIFTSHOP BUSINESS

Abstract

Purpose: The aim of this research is to determine the effect of price and product quality on consumer satisfaction

Research Methodology: This research uses a quantitative approach. Data processing was done using SPSS, and the analysis techniques include path analysis and descriptive analysis.

Results: The research results show that price and product quality have a positive influence on Chang3.id consumer satisfaction.

Limitations: The study only focuses on one thriftshop, Chang3.id, in Karawang area.

Contribution: This study can be useful for thriftshop businesses to understand the importance of pricing and product quality in achieving consumer satisfaction.